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Brand & identity

Logos, typography, colour, collateral and brand systems built for industrial and B2B companies. Designed to sit naturally alongside the photography, video and digital work we produce — not bolted on after the fact.

Brand is how you're remembered between meetings

A good industrial brand doesn't need to be loud — it needs to be recognisable, consistent and confident. The logo you send in a tender document, the truck decal in the yard, the hero image on the website and the capability brochure on a boardroom table should all feel like the same business.

We build brand systems that are easy for your team to apply — clear typography, a working colour palette, logo rules that hold up on a safety sign and in a PowerPoint slide, and templates that stop every document becoming a one-off design job.

01

Built for industry

Identity work that reads as serious and capable — not startup-gimmicky. Appropriate for mining, engineering, fabrication and resources.

02

Launched across every channel

The same team that builds the brand rolls it out across the website, photography, video, signage and print — no handover, no dilution.

03

Usable by your team

Clear style guides, templated stationery, editable brochure masters — so your team can publish without a designer in the loop every time.

Brand deliverables

A complete brand package, or targeted components to strengthen an existing identity.

Logo design

Primary logo, secondary marks, monograms and lockups. Tested across print, screen, embroidery and signage before sign-off.

Brand style guide

Logo usage, typography, colour, photography direction and tone of voice — the single source of truth for everyone applying the brand.

Capability brochures

Printed and digital capability statements, service overviews, tender documents and project case studies.

Stationery & templates

Letterheads, business cards, email signatures, proposal templates, PowerPoint decks — editable masters, not one-off PDFs.

Signage & vehicle livery

Yard signage, site boards, truck and ute livery, workwear and PPE branding — specified for the print or fabrication partner.

Brand rollout

Launching the new brand across web, social, email, collateral and physical spaces — coordinated by one team under one schedule.

How a brand project runs

From first workshop to final launch.

Discover

Workshop the business, the audience, competitors and the brand problem we're solving. Audit what already exists and what's working.

Define

Positioning, tone, direction boards, typography and colour explorations. Aligned before any logo work starts.

Design

Logo and identity system developed across multiple directions, refined against real applications — not just a single mockup.

Deliver

Style guide, asset package, templates and rollout plan. Training for your team so the brand stays tight after handover.

Time for a brand refresh?

Whether you're starting from scratch or modernising an existing identity, we'll scope the right approach for where your business is now.

Start a project